Average Revenue Per Daily Active User (ARPDAU)

Average Revenue Per Daily Active User (ARPDAU) is a significant key performance indicator that calculates the average revenue generated by each active user of an app or game per day. This metric is determined by dividing the total revenue generated on a given day by the number of unique users who were active on that day. ARPDAU provides valuable insights into the effectiveness of an app's monetization strategy by tracking revenue generated through in-app purchases, ad campaigns, and other related metrics. As an average, ARPDAU remains unaffected by fluctuations in the user base of daily active users (DAU), thereby offering a clear indication of the app's daily monetization performance over time.